Business Optimize

With the unpredictable changes brought on by the pandemic, this year was undeniably hard for organisations of all kinds and…

Are you ready to take your business performance and make growth a priority? Tired of manual processes and unreliable fragmented…

According to Gartner, marketing leaders only use 58% of their martech stack, due to technological fragmentation and data silos. Instead…

This IDC study provides an assessment of the principal B2B digital commerce platforms and discusses what criteria are most important…

Harnessing data in motion with Kafka is a worthwhile but costly endeavor for most businesses. Even on the smallest of projects,…

Massachusetts Open Cloud (MOC)‒a nonprofit initiative of universities, government organizations, and businesses‒needed reliable, cost‒effective storage to support its public and…

The term “engagement” refers to more than a marketing jargon – it is a way of interacting with people. The…

The context seems favorable to the development of data-driven strategies. Indeed, organizations attach increasing importance to the enhancement of their…

Popularity around subscription offerings has surged—and it shows no sign of stopping soon. As consumer demand grows, competition in the…

Our Summer 2020 Finance Priorities Survey is dedicated to understanding how the role of finance teams has changed since the…