As companies have transitioned to remote work and virtual meetings during the pandemic, one common piece of wisdom has emerged: It’s much easier to transition an existing relationship to video than it is to create new ones. That’s especially true in B2B sales. Many companies have coped with this by using this time to deepen relationships with existing customers. However, sales teams should not give up on finding new customers during this period, too. This article offers tips on how to do that.
