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In October 2020, Sky Lakes Medical was breached by a massive ransomware attack. While this could have been a devastating…

While the technologies associated with information systems are constantly evolving, companies need to ensure their competitiveness by gradually adopting new…

Collecting good, timely data with careful analysis to guide proper business decisions is critical to thriving in business today. With…

Harnessing data in motion with Kafka is a worthwhile but costly endeavor for most businesses. Even on the smallest of projects,…

B2B customers expect premium experiences. They want personalized interactions delivered on the channel and at a time they prefer. If…

Massachusetts Open Cloud (MOC)‒a nonprofit initiative of universities, government organizations, and businesses‒needed reliable, cost‒effective storage to support its public and…

Marketing automation offers a robust platform that interprets customer signals to deliver premium experiences. 80% of marketing automation users see…

Marketers today need to show the impact their campaigns, content, and events have on the bottom line. Measuring results involves…

CFOs were quick to cut in April to conserve cash. Now, they’re ready to get back to spending as usual—much…

When spam emails and generic, too broad content cause traditional marketing to struggle, account-based marketing (ABM) offers a more targeted…